Sponsorship of events

Be mobile marathon.

Sponsoring an event can be in a mode of cash or in kind support such as products or services. When planning for an event which needs supporters, the event manager should identify potential sponsors and prepare sponsorship proposals.

The Be mobile marathon planning involved the registration of runners, recruiting of road marshals who assists in directing the runners into the right direction and even enquiring sponsors. Since this was a public event, the broadcast media such as television were invited. The event starting point was in the stadium. Events can be used as a tool to market the sponsors(Allen ,Bodwin ,O`Toole, Harris  &  McDonnell2011).

The be mobile marathon was sponsored by Kalahari Breweries with some drinks and shades, Cresta hotels sponsored with accommodation and meals to the VIP’s while the be mobile sponsored with the prizes for the winners. This event is believed to transform the City of Francistown to vibrancy in the near future and will also improve the tourism and hospitality businesses.

The med rescue team was also available to assist those who could not reach the finish line and those who feel physically weak.