Marketing of an event

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Event marketing is a process  whereby planners and marketers find out their customer needs and wants.Event marketing strategies should be developed in order to meet the objectives of an event.( Allen ,Bodwin ,O`Toole, Harris  &  McDonnell2011).Before organising an event it is of paramount importance for the event organisers to find a market for their product.These involves finding your target market , i.e. age ,religion ,profession and income status.Bowdin et al (2011) argued that event  marketing analysis should not be conducted only with target market ,it should also focus on how the event will benefit the participants ,sponsors and also the freedom to be innovative and creative.

According to Getz(2004) customers are part of the event product and they should be treated equal because  no event can be successful without customers.Prices shoud be set for the available products ,including admissions to the event and merchandise.An event should have a positive and competitive image to the minds of the target population.