Fun day

Communication

Events communication includes the provision of information to the public or staff .These includes the provision of information to the public and efficient operational systems (Getz 2004) .The event was held in the College ground.

According Allen,Bowdin,Harris MacDonnell and O`Toole (2011) during the planning of an event communication has to be done perfectly so that the event planners don’t encounter any risks associated with the  making a loss. Communication starts with the event staff so that they can be able to deliver messages or  share information with the other .(Getz 2004) stated that for an effective event communication has to be the key to success and this has to start with the staff and event management.

Communication is important in events because it improves the quality of products and services. During the planning of an event ,phones and radio systems should be used as a mode of communication(Burke,2010). Burke continued that staff has to be trained to be competent in the tasks that they will be performing.

 

Marketing of an event

Fun day

Event marketing is a process  whereby planners and marketers find out their customer needs and wants.Event marketing strategies should be developed in order to meet the objectives of an event.( Allen ,Bodwin ,O`Toole, Harris  &  McDonnell2011).Before organising an event it is of paramount importance for the event organisers to find a market for their product.These involves finding your target market , i.e. age ,religion ,profession and income status.Bowdin et al (2011) argued that event  marketing analysis should not be conducted only with target market ,it should also focus on how the event will benefit the participants ,sponsors and also the freedom to be innovative and creative.

According to Getz(2004) customers are part of the event product and they should be treated equal because  no event can be successful without customers.Prices shoud be set for the available products ,including admissions to the event and merchandise.An event should have a positive and competitive image to the minds of the target population.